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Landing page comparison · Design

Figma vs Miro: landing page copy compared

Figma audited July 14, 2026 · Miro audited July 16, 2026 · 16 checks each
69
Figma
vs
80
Miro

Miro wins 80 to 69. By lens, Figma leads Clarity (73 vs 70); Miro leads Trust (91 vs 66).

We ran figma.com and miro.com through the same 16 Clarity and Trust checks, each tied to a cited source. Miro scores 80/100 and Figma scores 69/100, an 11-point gap. Figma passes 8 of 16 checks; Miro passes 9 of 16. Both sit in the design category of our teardown gallery, so they compete for the same buyers.

The checks split them in 4 places. Miro passes social proof signals (TR-3) where Figma does not. Figma passes single dominant H1 (CL-1) where Miro does not. Miro passes legal trust links (TR-1) where Figma does not. On objections handled near the CTA (TR-6), both pages miss, but Figma misses harder.

Lens by lens

MetricFigmaMiroAhead
Overall score6980Miro
Clarity lens7370Figma
Trust lens6691Miro
Checks passing89Miro
High-severity issues30Miro

The two headlines

Each H1 as the engine read it on audit day, verbatim.

Figma · H1
“The intelligent canvas for infinite creativity”
Miro · H1
“The collaboration layer your AI tools are missing.”

4 key differences

Checks where one page passes and the other fails, then checks where both fail but one fails far worse. Evidence is quoted from each audit.

  1. TR-3 · pass vs fail

    Social proof signals: Miro ahead

    Miro passes TR-3 (social proof signals); Figma fails it at high severity.

    Miro · passing
    Found: usage stats
    Figma · high
    No testimonials, logo strip, or usage stats detected

    Fix for Figma: Add at least one form of social proof: customer testimonials, company logos, or usage numbers.

  2. CL-1 · pass vs fail

    Single dominant H1: Figma ahead

    Figma passes CL-1 (single dominant H1); Miro fails it at medium severity.

    Figma · passing
    One H1: "The intelligent canvas for infinite creativity"
    Miro · medium
    Found 5 H1 tags: ['The collaboration layer your AI tools are missing.', 'Research', 'Roadmaps']

    Fix for Miro: Use only one H1 per page. Demote secondary H1s to H2.

  3. TR-1 · pass vs fail

    Legal trust links: Miro ahead

    Miro passes TR-1 (legal trust links); Figma fails it at low severity.

    Miro · passing
    Privacy: True, Terms: True
    Figma · low
    Privacy Policy found, but no Terms of Service link

    Fix for Figma: Add Terms of Service link (baseline trust signal).

  4. TR-6 · minor vs major issue

    Objections handled near the CTA: Miro ahead

    Both pages miss TR-6 (objections handled near the CTA), but Figma's miss is high severity against Miro's low.

    Miro · low
    The text 'No credit card needed.' appears near the primary 'Get started free' CTA in the hero section. The social proof digest confirms 'SOC 2 COMPLIANT' and 'GDPR COMPLIANT' as image alt texts, but these appear to be located in a separate trust/security section (not adjacent to the CTA). No other objection-handlers such as 'cancel anytime', 'money-back guarantee', or 'free plan' are found near the CTA.
    Figma · high
    The primary CTAs visible on the page are 'Get started' and 'Build and ship products'. No objection-handling signals are present anywhere in the page content — no 'no credit card required', 'cancel anytime', 'money-back guarantee', 'free plan', 'SOC 2', 'GDPR', 'no setup fee', or '14-day free trial' language is found in the body text, section headings, or social proof digest.

    Fix for Figma: Place at least 2 objection-handlers directly adjacent to the primary 'Get started' CTA — for example, 'Free forever plan available' and 'No credit card required'. For enterprise-oriented visitors, adding 'SOC 2 certified' or 'GDPR compliant' near the CTA would further reduce friction and anxiety at the moment of decision.

Each page’s top fix

Figma

Social proof signals

TR-3 · high severity
No testimonials, logo strip, or usage stats detected

Add at least one form of social proof: customer testimonials, company logos, or usage numbers.

Rewrite · before
No testimonials, logo strip, or usage stats detected
After
A strip of customer logos plus one verified usage number, placed under the primary button.

The audit found no social proof signal (TR-3). Use a real figure from Figma.

Miro

Single dominant H1

CL-1 · medium severity
Found 5 H1 tags: ['The collaboration layer your AI tools are missing.', 'Research', 'Roadmaps']

Use only one H1 per page. Demote secondary H1s to H2.

What you can steal from each

Checks each page passes with real evidence, strongest first where the other page fails.

From Figma

  • CL-1 · Single dominant H1
    One H1: "The intelligent canvas for infinite creativity"

    Source: Ogilvy, Confessions of an Advertising Man, Ch. VI

  • TR-5 · Familiar trust badges
    Recognized trust badge(s) detected: stripe logo

    Source: CXL Institute (trust seal eye-tracking: brand familiarity drives recall)

  • CL-7 · No negation in the H1
    The intelligent canvas for infinite creativity

    Source: Ogilvy, Confessions of an Advertising Man, Ch. VI

From Miro

  • TR-3 · Social proof signals
    Found: usage stats

    Source: Cialdini, Influence, Ch. 4 (Social Proof)

  • TR-1 · Legal trust links
    Privacy: True, Terms: True

    Source: GDPR/CCPA compliance

  • TR-5 · Familiar trust badges
    Recognized trust badge(s) detected: ISO 27001 CERTIFIED, SOC 2 COMPLIANT, GDPR COMPLIANT

    Source: CXL Institute (trust seal eye-tracking: brand familiarity drives recall)

Full teardowns

FAQ

Independent automated analysis by PageLint. Not affiliated with or endorsed by Figma or Miro. Findings reflect each public homepage as fetched on the audit date and may not match the current version. How checks are scored: all checks and sources.

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