pagelint
55 checks · 4 primary sources · cited

Landing Page Copy Audit

Your landing page copy is probably killing conversions.

Paste your URL. Get prioritized fixes traced to Ogilvy, Cialdini, Schwartz, and CXL Institute research.

Free while we're in beta·Sources cited on every recommendation
pagelint.dev/audit/linear.app
0
out of 100
Principle · Specificity
The hero promises everything and says nothing
Rewrite →
Principle · Proof
No testimonials or logos above the fold
Rewrite →
Principle · Clarity
Feature section uses jargon (‘orchestration’)
Rewrite →
Principle · Hierarchy
Secondary CTA competes with primary
Rewrite →
The framework

Every audit traces to a primary source. No black box, no fake studies.

01

Clarity

Can a first-time visitor understand what you do, who it's for, and why they should care — in 5 seconds?

Source: CXL · Ogilvy
02

Relevance

Does the page meet visitors where they are — by awareness state and search intent?

Source: Schwartz · CXL
03

Value

Is the value proposition specific, quantified, and clearly differentiated from category leaders?

Source: Ogilvy · CXL
04

Motivation

Does the page channel an existing mass desire — or try (and fail) to create one?

Source: Schwartz · Cialdini
05

Trust

Are testimonials, authority, and social proof real and verifiable — or smuggled in?

Source: Cialdini · CXL
06

Friction

Does the path from interest to action have any unnecessary friction?

Source: CXL
07

Distraction

Does the page focus attention on the primary action — or compete with itself?

Source: CXL · Ogilvy
See all 55 checks →
Before / after

Not just a list of problems. A rewrite you can ship.

HERO · linear.appPrinciple 01 · Specificity
Why this is stronger. The original is a category (“issue tracking”) and a promise (“enjoy”). Neither is specific. The rewrite names the buyer (fast teams), the behavior (ship daily), and the product posture (fast) — three concrete anchors in one sentence.
Research library

Every check cites its source.

Long-form articles on each audit check — traced to Ogilvy, Cialdini, Schwartz, and CXL. Not summaries. Source material, quoted and argued.

All research →
Check articleCL-1

Single dominant H1: what the headline arithmetic actually means

Ogilvy's 80-cents-out-of-a-dollar claim is about concentration, not volume. What it actually argues — and why most landing pages misread it.

9 min readMay 2026
Topic

Cialdini's 7 principles for landing pages (updated 2026)

Reciprocity, scarcity, authority, consistency, liking, social proof, unity. What each one looks like in copy — and how often we get them wrong.

22 min readFeb 2026
Topic

Schwartz awareness states explained

Unaware, problem aware, solution aware, product aware, most aware. Mapping each state to the headline you should be writing.

18 min readFeb 2026
Pricing

Four plans.

Pay once or subscribe. Pick what fits.

Free

$0
1 audit
  • ✓All 55 checks
  • ✓Sources cited per check
  • ✓Full audit report
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Test the framework. No commitment.

Pack

$12once
5 audits
  • ✓Everything in Free
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  • ✓Account included
  • ✓Use anytime

Monthly

$19per month
20 audits / month
  • ✓Everything in Pack
  • ✓URL tracking over time
  • ✓Side-by-side audit compare
  • ✓Markdown export
  • ✓Audit history

API

$79per month
100 audits / month
  • ✓Everything in Monthly
  • ✓API access
  • ✓Webhooks
  • ✓Priority support
Need something custom? [email protected]
Frequently asked

Questions, honestly answered.

Most tools use generic 'best practices' or one-shot AI prompts. PageLint maps every check to a primary source — Ogilvy's books, Cialdini's research, Schwartz's framework, or CXL's published studies. You can verify each recommendation against the original.